Rebrand
FreePlay is a bar and arcade with several locations in the DFW area. A new location opened in right on the square of Denton, Texas. It's look and feel needed a refresh to better fit their welcoming and retro aesthetic that isn't the stereotypical neo-tokyo vibe. By using a bold typeface, bright colors and uniline illustration the visuals take the look from yesteryear to retrogressive.
